Great Wolf Lodge Art Car

Brand Activation

Internal Project

Project Details

Scope

Rootlab was commissioned by Great Wolf Lodge to create a unique art car for the 2024 Orange Show Houston Art Car Parade. We created the concept and designed and fabricated a fully-custom art car to generate excitement for the opening of Great Wolf's new location in Webster, TX.


The design features Wiley the Wolf, one of the main characters of the Great Wolf Lodge story with a water slide coming out the back. The art car was built onto a 2003 Ford Ranger and except for the plywood substructure, it utilizes 100% reclaimed materials.

Date of Completion

04/2024

N/A

currently
In progress

Service

Custom Design Elements

Digital Fabrication

Architect
General Contractor
Engineer
DESIGNER
rootlab