We create unforgettable immersive experiences & unique spaces. 

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Every project
is a wheel.

We are the hub.

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Every project
is a wheel.

We are the hub.

learn more →


Our process has built in checkpoints for stakeholder approval at whichever level of granularity is desired. This process ensures the client’s vision and our’s are perfectly aligned.

Lighting Integration

Lighting can make or break a project. Our team is acutely aware of the demands and specifications of modern advanced lighting technology and techniques. We work with a national sourcing and lighting design partner early in our design phase so that lighting is considered through every step of the process in order to eliminate issues in the field.

Projection Mapping

We work closely with an experienced local partner on all your advanced projection mapping needs.

Specialty Vendors

We can't own every tool but we can own strong relationships with our trusted vendors. We have local vendors that provide fiber laser cutting, laser tube cutting, waterjet cutting, powder coating, galvanizing and precision machining.

Dedicated Install Team

Our dedicated in-house installation crew is the end of the chain that starts in design, goes to fabrication, through paint/ finish and to your site. The same team that designs and builds it, installs it. Not only does this solve problems before they happen but it makes sure every install goes smoothly.


Our content design team will take you through each stage of early development of your project including concepting, brand development, content development, and presentation deck development. We build design books, 3D renderings and 3D fly-throughs for donor acquisition and stakeholder approval.


Our brilliant in-house engineering team provides mechanical engineering, electrical engineering, circuit board design, lighting system design and structural load analysis. We design, prototype and build all our interactive elements in-house.

Digital Fabrication

Our advanced facility in the heart of downtown Houston is home to a full range of digital fabrication inputs and outputs. Advanced 3D scanning, 3D printing, 2D and 3D cutting and sculpting. We utilize our in-house 3-axis CNC routing, 5-axis hot wire foam carving, large scale 7-axis robot arm machining, 3-axis metal milling, 3D printing, and portable 3D scanning expertise to bring projects to life.

In-House Fabrication

Our amazing team of fabrication specialists can tackle almost any material and process: traditional carpentry and millwork, advanced CNC-aided millwork, structural and finish welding in stainless, brass, aluminum and carbon steel, solid surface and plastic thermoforming, rockwork, mold-making, hard coating, durable and beautiful finishes.


Each project begins in design. It is the shared language we use to communicate with stakeholders, sub contractors, engineering, the fabrication shop and beyond. Our in-house design team takes a "snout to tail" approach-- concept development, graphic design, wayfinding, brand development, fabrication design, feasibility studies, shop drawings, permitting documentation and maintenance manuals.

Rootlab Project Management

All these elements are coordinated by our project management team. Through smart planning, thorough coordination and careful execution we have the resources and skills to take on even the most complex of projects.

What we do

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what we work on

Site Amenities
Public Art
Brand Activation

who we work with

Attractions / Theme Parks
Retail Brands
Museum Exhibit Designers
Marketing Firms
Production Companies
Film Studios
Public Artists
Landscape Architects
Cities & Municipalities
Government Agencies
Corporate Campuses
Hospitality Groups

select projects

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